Greenfield product design for maritime AI
Originating the complete design vision for FleetVision, the world's first AI-powered maritime visibility platform
CLIENT
ShipIn
TEAM
Design Lead, UX Strategist, Visual Designer
PRODUCT
FleetVision Maritime AI Platform
THE CHALLENGE
Designing an entirely new category of maritime software
ShipIn was pioneering a completely new product category: AI-powered maritime CCTV and visual analytics. As an early-stage startup, they needed a de facto design team to help them translate their innovative ship AI technology into an intuitive platform that could unlock ship-to-shore collaboration for global maritime fleets.
- 1No existing design language or product patterns to build from
- 2Complex domain requiring deep understanding of maritime operations
- 3Need to present 10,000+ hours of monthly footage as actionable intelligence
- 4Multiple user personas: seafarers, fleet managers, and ship owners
OUR APPROACH
From concept to category-defining product
Domain Immersion
We immersed ourselves in the maritime industry, learning the workflows of seafarers, fleet managers, and ship owners to understand how AI-powered visual analytics could transform their operations.
Information Architecture
We designed a comprehensive IA that organized vessel monitoring, event detection, real-time alerts, and analytics into a cohesive experience that made complex data accessible.
Visual Design System
We created a distinctive look-and-feel that conveyed technical sophistication while remaining approachable, establishing the visual language for FleetVision's entire product suite.
Feature Workflows
We designed every core workflow from vessel onboarding to real-time event monitoring, ensuring that AI-powered insights were surfaced at the right moments to drive action.
Real-time Vessel Monitoring with AI Event Detection
Fleet-wide Analytics and Performance Insights
PRODUCT CAPABILITIES
AI-powered maritime visibility
AI Event Detection
Computer vision systems transform thousands of hours of footage into real-time intelligence, proactively alerting teams to safety hazards, security issues, and operational anomalies.
Fleet-Wide Visibility
Single pane of glass view across the entire fleet, with drill-down capability to individual vessels, cameras, and events.
Real-Time Collaboration
Ship and shore teams see the same information simultaneously, enabling instant communication and coordinated response.
Visual Analytics & KPIs
Advanced analytics create benchmarks and performance indicators to improve fleet operations and profitability.
OUTCOMES
Impact delivered
Incident reduction
AI-powered detection of safety hazards and operational anomalies
Efficiency gain
Improved cargo operations through visual analytics benchmarks
Real-time collaboration
Seamless ship-to-shore visibility and communication
Scalable foundation
Design system enabling rapid feature development
STARTUP PARTNERSHIP
Acting as the de facto design team
As ShipIn's embedded design partner during their early funding stages, we provided the full spectrum of design leadership they needed to build a world-class product. From initial concept exploration through investor demos to production-ready designs, we helped ShipIn establish the design foundation for the world's first FleetVision platform.
Early Stage
Embedded from seed funding
Full Ownership
Complete design responsibility
Category Creator
First-of-its-kind platform
Building something new?
Let's talk about how Manifest UX can help you design your greenfield product from the ground up.