Reimagining data exploration with AI
Unifying three products into the Revenue Growth Intelligence Platform
CLIENT
HG Insights
TEAM
Design Director, UX Strategy, Visual Design, Interaction Design
PRODUCT
Revenue Growth Intelligence Platform
THE CHALLENGE
Unifying multiple products into one intelligent platform
HG Insights faced a complex challenge: bring together their flagship HG Insights product, Market Analyzer, and the recently acquired MadKudu into a single, cohesive platform. The new Revenue Growth Intelligence Platform needed to deliver AI-driven market, account, technology, spend, and buyer-intent insights while maintaining intuitive workflows for GTM teams.
- 1Three distinct products with different design languages and user experiences
- 2Complex data relationships requiring unified information architecture
- 3Need to integrate AI capabilities at natural workflow touchpoints
- 4Diverse user personas from sales to marketing to strategy teams
OUR APPROACH
Embedded partnership, transformational results
De Facto Design Leadership
We embedded as HG Insights' design team, providing strategic leadership and hands-on execution. This deep partnership allowed us to truly understand the business, users, and technical constraints.
Visual Identity & Design System
We originated a new visual look and feel that could scale across the unified platform, establishing a comprehensive design system to ensure consistency as the product evolved.
Information Architecture
We redesigned the entire information architecture to bring together HG Insights, Market Analyzer, and MadKudu into a single unified experience that felt native rather than stitched together.
AI Workflow Integration
We identified and designed AI touchpoints throughout the platform—from the Market Analyzer Copilot to the Sales Copilot—ensuring AI enhanced rather than complicated user workflows.
Revenue Growth Intelligence Platform
Market Landscape View
AI-POWERED CAPABILITIES
Intelligence at every touchpoint
Market Analyzer Copilot
AI-driven market, ICP, white space and competitive analysis with conversational queries to help GTM teams size markets and identify opportunities.
Sales Copilot
Transforms buyer signals into actionable playbooks, helping sales efficiently engage and reduce sales cycles with AI daily guidance and outreach personalization.
Data Studio
No-code environment for GTM leaders to build and manage predictive models driving high-propensity account, MQL, and PQL scores.
Competitive Intel Agent
AI-powered competitive intelligence providing unique insights on competitor customers, weaknesses, and displacement strategies.
OUTCOMES
Transformational impact
Unified Platform
Three products seamlessly integrated into one Revenue Growth Intelligence experience
AI-First Workflows
Copilot and agent experiences embedded at key decision points
Scalable Design System
Foundation supporting rapid feature development across all platform areas
GTM Acceleration
Streamlined workflows from market analysis to sales execution
PLATFORM INTEGRATION
Three products, one unified experience
We unified HG Insights, Market Analyzer, and MadKudu into a single cohesive Revenue Growth Intelligence Platform with AI copilots embedded throughout.
3 Products
Unified into one platform
AI Copilots
Embedded throughout workflows
Design System
Comprehensive and scalable
Ready to integrate AI into your product experience?
Let's talk about how Manifest UX can help you design AI-powered workflows that users love.